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Email marketing can give you an edge in a tough market

January 18, 2010

The key to turning your first-time customers into repeat customers is by building relationships. Through scheduled eblasts the customer expects to receive updated information on your company’s products and services. What  better way to build a relationship than to provide useful information right to their email inbox?

Providing helpful hints or coupons in email form with photos and other graphics is a great way for recipients to want to continue receiving your email, and coupons will motivate action on the part of the consumer, providing you a way to instantly obtain feedback on your campaign. A+ Virtual will create some of the most effective and entertaining announcements or e-newsletters for your marketing information. These anouncements are easy to read and remember.  Links to your website and “join our mailing list” are easily included.  You can keep your customer informed and also make them likely to remember and recommend your products or services to their friends.

Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly eblasts will keep your brand in your target consumers mind. As more and more of the population begins to use email, email marketing will become a standard in the marketing industry. Finding another marketing method that comes close to all the benefits that email marketing offers is nearly impossible.

2 Comments leave one →
  1. January 3, 2011 4:21 pm

    Excellent tips, Rose-Anne! This is one of my biggest focuses for 2011, so it’s great information and perfect timing for me!

    • January 3, 2011 4:47 pm

      Thanks Sandy. If I can be of any help, let me know. The best advice I can give is to be consistent. If your readers expect to hear from you monthly with helpful tips they will miss them if you stop! Did you know you can write a whole bunch at once and then schedule delivery for certain dates on WordPress? A time saver for you overall.

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